We introduced the latest ASTRO headset to the Logitech G lineup, spotlighting its breakthrough technology: PLAYSYNC.
The launch combined collaborations with local creators and high-impact, in-house produced commercials, driving sales through a unique social media challenge.
The core objective of the campaign was to clearly showcase PLAYSYNC: the ability to switch seamlessly across three platforms with one headset. Through playful, easy-to-understand content, we demonstrated how this groundbreaking feature simplifies gaming and elevates the user experience for the target audience.
We worked together with 8 creators, and all content combined generated 1,75 million impressions during the product launch.
