Electronic Arts

The SIMS 4 Life & Death

Year:
Region:
Benelux
Campaign highlights
We generated over 430,000 views across all platforms (TikTok, Instagram & YouTube).
All posts saw high engagement, with nearly 34,000 likes, 206 comments, and 1,857 bookmarks.
Creators had complete creative freedom to interpret the theme in their own way.
About The SIMS 4 Life & Death

For the latest expansion, The Sims 4: Life & Death, we teamed up with a group of dedicated Sims fans to launch a creative campaign. We challenged influencers to share their vision of life and death, inspired by the game. This resulted in a series of surprisingly creative and engaging videos, perfectly aligned with the theme.

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Bold ideas. Smart execution. Proven impact.

Vertigo 6 - Marketing, PR & Influencer agency
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