Rent Your Reality: Building Dreams in The Sims™ 4

For the launch of the new The Sims™ 4 For Rent Expansion Pack, EA aimed to creatively engage its audience by showcasing the possibilities of new residential rental lots. The campaign leveraged TikTok to create vibrant, engaging content with popular TikTok creators Bokado and Sjoerd Scott, focusing on different aspects of the new game features. This allowed for maximum reach and interaction with both core Sims players and a broader audience, all within a small budget.