GDPR is coming and we are ready to welcome it
If you run your own business, no matter how big or small it is, then chances are over the past few weeks you will have heard about GDPR. Whilst you may recognise the phrase, that doesn’t necessarily mean that you understand exactly what it is or what it means for you.
Here at Vertigo 6 we think that GDPR is an incredibly important change and one that is definitely positive. So, to help you to understand more about what it means, we have put together our guide to what you need to know about GDPR.
What is GDPR?
Tomorrow Friday, the 25th May, the GDPR regulations come into force. A shortened name for the General Data Protection Regulation, it has been developed in order to give a complete overhaul to how businesses process, handle and store data that they hold for their clients.
GDPR has been created within the EU and applies to all the countries that form a part of it. It looked at the current personal data laws that were in place and ensure that they were brought from the 1990s when they were created, right into the modern world of today.
The idea of GDPR is that it ensures that businesses within the EU handle their customers’ data in the right way and it also gives individuals more rights as to how their data and information is used and treated. All with a view to protecting their details and ensuring that they are not mis-used.
What is GDPR likely to mean for you?
So, that is what GDPR is, but what do these changes actually mean? There are a variety of things that the introduction of GDPR has meant for businesses in the EU.
One is that you, as a company, are going to be held more accountable for how you handle people’s data. This means that you are going to need to have policies in place to ensure data protection as well as documents to show how data that you hold is processed.
Some businesses, particularly large businesses that handle lots of customer data, need to employ a staff member to deal with the sensitive nature of the data. They will be employed as a Data Protection Officer and will need to be fully aware of what GDPR will mean for your business.
Finally and one factor that has the biggest impact is that if you hold data on customers then they need to give their direct consent for their data to not only be stored but also used, such as when they are part of an email marketing campaign. This means that you need to ensure that all customers in your database agree to consent for their data to be a part of your collection.
Feeling good about the GDPR changes or are you really in the dark? If you need some expert advice then why not get in touch with us here at Vertigo 6 and see if we can help you. Not only to learn more about GDPR but also how it is going to have an impact on the future of your business too.
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