To support the re-launch of the Ghost Bubble, we partnered with Myléne and Rosanne on behalf of Otto Simon (a toy wholesaler in the Netherlands). In their own way, they created a unique ad that we pushed through the channels of Top 1 Toys (a huge retailer in The Netherlands) and Myléne and Rosanne themselves. The purpose of the ad was to promote the product for the ‘Best Toy of the Year’ Awards. 

This content was pushed to consumers both paid and organic and resulted in the stimulation of additional sales at the re-launch and for the product to win the Best Toy of the Year Award!