MGA asked us to create awareness for the new line of L.O.L. Suprise!: Mix & Make Birthday Cake tots. Children can mix, set and decorate their dolls’ cake shaped dress. To promote these dolls, we set up a cake design contest. The template was downloadable on the site of L.O.L. Suprise! and handed out in all local toy stores of Intertoys. Children could draw their own birthday cake and send in their design to win their cake in real life!
We worked together with 4 influencers, who created YouTube video’s and shorts. In these video’s, children were encouraged to participate in this competition, which resulted in more than 700 attendees! The three most beautiful designes won their cake in real live. This campagne generated over 2 million views.
