At the end of 2024, L.O.L. Surprise! launched their new product: Make A Hairstyle. To generate buzz and awareness around this launch, we designed a campaign that let the target audience step into the role of a hairstylist!

We developed a template that allowed young children to design their own set of hair clips. This campaign, in collaboration with Top 1 Toys in the Netherlands, attracted an impressive 5,000 participants! Ten lucky winners saw their designs come to life.

To further expand the reach, we partnered with influencers who promoted the contest and celebrated the new set. Midway through the campaign, we hosted a pop-up event where young designers could create their own hair clips or color a white scrunchie. While the kids got creative, parents had the opportunity to purchase the latest product directly from our pop-up store. This led to record-breaking sales—exceeding the average daily revenue of a toy store!