For the launch of the Logitech G502 X series, the goal was to stand out in a crowded market with a striking campaign that would capture the attention of gamers and drive sales.
A headline-grabbing event was created to generate free publicity: the Dutch Clicking Championship (NK Muisklikken)! On NKmuisklikken.nl, thousands of visitors tested their clicking skills and over 160 participants signed up for the grand finale. The NK Muisklikken was broadcast live on Red Bull’s Twitch channel. A total of 20,000 people tuned in to the livestream, with a peak of nearly 1,000 concurrent viewers. As the cherry on top, the Logitech G502 X Plus entered the GfK rankings at number 3.
Watch the full livestream here.
Think you can beat Robin? Try your clicking skills here.
