At the end of 2024, Miniverse launched a new set: The Make It Mini Harry Potter Potions. This product allows fans to create potions that look like they came straight out of the Harry Potter films.

The biggest challenge of this campaign was ensuring that the focus remained on Miniverse rather than Harry Potter. We achieved this by carefully briefing our creators, providing them with the right guidance, and leveraging our strong relationships with them. This allowed us to communicate the message effectively.

In addition to working with creators, we also developed our own UGC ads to showcase the product in a true Miniverse style. This resulted in a mix of creative creator content and direct ads with an extremely large reach, with multiple creators going viral.