MGA

Miniverse pop-up store

Year:
Region:
Campaign highlights
🎯 Generated over 750.000 impressions
🎯 Over 1200 visitors during the entire day
🎯 More than 380 dishes were made at the pop-up store
About Miniverse pop-up store

To create awareness for one of the newest MGA Entertainment brands: Miniverse, we set up the first pop-up store in the Benelux in the middle of Hoog Catharijne Mall in Utrecht. The pop-up restaurant was completely designed in Miniverse style: black, white and yellow sketch style, just like their mini kitchen. Thousands of passers-by came in touch with the brand and its concept. Children, kidults and grownups could create their very own Miniverse creation. Think of mini cakes, hotdogs, bubble tea, but also tiny plants and aquariums. As you can see in the after movie, this resulted in joy and happy faces!

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Bold ideas. Smart execution. Proven impact.

Vertigo 6 - Marketing, PR & Influencer agency
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