Event Announcement

For the concert announcement, we sent out a press release to relevant gaming media in the UK. This was picked up by multiple leading British media outlets, including Eurogamer and NME, ensuring broad visibility within the gaming and entertainment world.

Buzz Kit for Gaming Influencers

Ten well-known gaming influencers, including [popular UK influencers, e.g., Ali-A and Vikkstar], received an exclusive buzz kit featuring music from PlayStation: The Concert and shared it on their social media. Their content reached over 100,000 people. This approach generated organic buzz and strengthened the concert’s appeal within the gaming community.