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Sixt Avenue NYC

Vertigo 6 - Marketing & PR / Sixt Avenue NYC

Sixt Avenue NYC

NEW YORK, Sixt Rent-a-Car, the global mobility provider with more than 2,200 locations in over 100 countries, is renowned around the world for offering customers “drive first class, pay economy”, a unique blend of premium vehicles, white glove customer service, and competitive pricing. Celebrated in Europe for its bold advertising style, America’s fastest-growing rental car brand—already #4 after just seven years in the U.S.—brought its signature approach to the U.S. for the very first time in New York City, turning the Big Apple’s iconic 6th Avenue into “Sixt” Avenue for a day. Vertigo 6 created the concept and liaised on execution of the guerrilla stunt in NYC.

As a Parade of Sixt’s Premium Cadillacs Cruise Down “Sixt Ave”–Complete with Orange Street Signs–Crisply-Uniformed Brand Ambassadors Make Surprise Stops, Offering Gifts to New Yorkers; Parade Ends at Cadillac House with Exclusive Reception Celebrating Grand Opening of Sixt’s First NYC Location in Battery Park

Millions who love the Sixt brand in Europe have asked when we’d be rolling out our well-known advertising style here in the America. Until now, we’ve been focused on quietly growing the company and building out our national network. The opening of our first branch in New York City created the perfect opportunity to turn up the volume, giving Americans a taste of who we are and what they can expect as new Sixt branches debut almost every month. You’ll continue to hear a lot more from us as we work tirelessly to earn loyal Sixt fans as we have in Europe and around the world,” said Daniel Florence, COO of Sixt USA. “None of this would have been possible without the incredible support and partnership from the new leadership at Cadillac, America’s most iconic luxury automobile brand. We’re thrilled to be working together.”

During it’s “Sixt Avenue” celebration, a Sixt Cadillac fleet cruised 6th Avenue, making surprise stops to unsuspecting passers-by offering discount giveaways, Sixt sunglasses, and other surprises. Sixt’s brand ambassadors spent time with New Yorkers, making them aware of the service and offering to get them started with a special Sixt experience.

Operating in the United States since 2011, Sixt has already grown to the #4 car rental brand in America, with 2017 revenue at $366 million. To date, Sixt has—in 2018—opened new locations in New York City’s Battery Park, DenverInternational Airport, San Antonio International Airport, and Ft. Myers International Airport, while expanding at TampaInternational Airport and Philadelphia International Airport. Sixt USA has grown to over 950 employees and serves more than 53 rental locations located in CaliforniaFloridaGeorgiaIndianaWashingtonTexasConnecticutNew JerseyNew YorkMinnesotaColoradoPennsylvaniaNevadaArizona, and Massachusetts.

Results publications in AdWeek, EventMarketer, BuzzTravelFONKMarketingTribune, Emerce, Bizzabo BlogAuto Rental News’ “Is America Ready for Sixt?” and Forbes’ “The Biggest Car Rental Firm You’ve Never Heard Of”

 

AdWeek feature
Info
Client

SIXT

Category:

PR

Date:

January 2, 2019