Early 2022, Amazfit approached us to work together on amplifying their entrance in the Benelux market. Also, on the longer term, they wanted us to help on gaining product and brand awareness.
Amazfit is a global brand that sells affordable smartwatches, which excel in accurate health monitoring and precise geotracking, combined with sleek designs and a battery that lasts very, very long. We sent out several press releases to boost different news beats:
1. Amazfit and Vertigo 6 collab announcement. This press release included ‘out now’ messaging for the GTR 3 and GTS 3 smartwatch as well.
2. ‘Out now’ press release for the outdoor focused T-REX 2 smartwatch model
3. ’Out now’ press release for the GTS 4, GTR 4 and GTS 4 Mini models