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Asmodee Print & Play Campaign

Vertigo 6 - Marketing & PR / Asmodee Print & Play Campaign

Asmodee Print & Play Campaign

About the campaign 

Asmodee is a leading boardgames publisher and distributor for an audience increasingly interested in gaming as a form of entertainment and lifestyle. Since everybody was at home during the pandemic, Asmodee made print & play versions of their games that was downloadable for free!

On behalf of Asmodee we executed paid campaigns on different channels ranging from Pinterest to Facebook/Instagram in order to raise awareness and generate downloads for the Print & Play games. We ran a combination of carousel and single image ads on Pinterest and Facebook/Instagram to reach people through the different channels.

Our successful approach

This resulted in more than 3 million impressions, over 900.000 reached people and 50.000 people clicking to the Print & Play website!
Asmodee Print & Play website
Info
Client:

Asmodee The Netherlands

Category:

Gen Z marketing, Media Buy

Date:

May 3, 2021