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BILLY BONES: KINDERBOEKENWEEK 22’

Vertigo 6 - Marketing & PR / BILLY BONES: KINDERBOEKENWEEK 22’

BILLY BONES: KINDERBOEKENWEEK 22’

Billy Bones wanted us to generate more awareness by highlighting their Brand values during the ‘Kinderboekenweek’ in 2022.

We highlighted these brand values to Billy Bone’s target audience (children and parents of children of 6-12 years old) by supporting the campaign with a press release and establishing collaborations with Influencers. They posted multiple videos and stories about the books and the brand on TikTok, Instagram and YouTube.

Throughout the campaign, media and influencers created 28 pieces of content with a reach of 2.500.000 people.

 

 

Joost Bouhof in a Treehouse
Info
Client:

BillyBones

Category:

Gen Z marketing, Influencer Marketing, PR, Social Media

Date:

December 9, 2022