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Blacksad: Under the Skin – Influencer Partnership

Vertigo 6 - Marketing & PR / Blacksad: Under the Skin – Influencer Partnership

Blacksad: Under the Skin – Influencer Partnership

In order to boost brand awareness for the videogame Blacksad: Under the Skin among youngsters, we helped Mindscape by utilising upcoming YouTuber ThomasTheSapling. We selected him to ensure quality reaching within the target audience. Thomas made a video showing both his love for the style of the game and all of its features. The response of his fans was very positive.

Nearly 10k people watched the very in-depth dedicated video with upcoming influencer ThomasTheSapling. Next to that, he posted a few Instagram stories regarding the game / video.

Video
Info
Client/Publisher

Mindscape/Microids

Category:

Gen Z marketing, Influencer Marketing, Media Buy

Date:

December 13, 2019