For the launch of the G502 X gaming mouse series, Logitech G asked us to design and execute an unique activation. The G502 X gaming mouse series is the reinvented version of the world’s most popular gaming mouse. To outshine the competition in the gaming industry, we created a high-profile event: Logitech G ClickMaster 2022 – Dutch Championship of Mouse Clicking!
Thousands of visitors tested their click skills on www.nkmuiskliklikken.nl and over 160 participants registered for the grand final to battle for the ClickMaster 2022 title. The 20 participants, including 4 content creators, received a buzzkit to practice for the tournament and posted about this on their social media channels. Multiple media outlets picked up the hype prior to the tournament, including 15 radio stations, resulting in a reach of 10.1 million.
The Dutch Championship of Mouse Clicking could be viewed live on Red Bull’s Twitch channel. In total, 16,000 people watched the live stream, with a peak of almost 1,000 concurrent viewers. With an astonishing record of 207 clicks in only 15 seconds, Robin Exoo was the winner of ClickMaster 2022. As icing on the cake, the Logitech G502 X Plus entered the GFK sales charts as number 3!