Every new school year De Haagse Hogeschool organizes a few open days on which new (potential) students can come to the school to have a look and see if it could be a potential match for their Bachelor degree. They can ask their students and teachers questions, experience the atmosphere and attend presentations. Quite the import day!
We helped increase awareness among the young target audience and stimulate applications for the open day with a combination of a static and digital out of home campaign, TikTok and Instagram Reels advertising and geofencing. The TikTok & Instagram content was created by our little sister Vortex Agency! In the video content we used a very personal approach with a persona who fits right in the target audience. We highlighted several aspects of the campus and showed the specific features of a student from De Haagse Hogeschool.
The campaign was such a great success that we are working on a new campaign for the open day in February 2023.