From June 28th until June 30th the biggest annual harder styles festival of The Netherlands took place in Biddinghuizen. We supported Q-dance by inviting different influencers to experience the festival for themselves and by sending out a press release of the festival’s success after the party had ended.
Results: The press release stating 78.000 people visited Defqon.1, making it the best visited edition ever, was shared by a lot of different outlets, including the biggest Dutch mainstream news outlets like Algemeen Dagblad, Telegraaf and RTL Boulevard, but also by entertainment sites FOK and MSN. Music outlets like Hardstyle Report, Partyflock, and Partyscene also published the news on their websites and social media.
Royalistiq, Alinity, Denniskuhh, xSyoss, itzSyntrax and other influencers who were invited to the festival received an exclusive Defqon.1 goodiebag and got VIP acces to the festival. Everybody had a great time, which resulted in a lot of social media coverage.