To gain more awareness for the latest DLC of Destiny 2 called The Witch Queen, we collaborated with cosplayer Willowcreative to bring the titular character of the game to life.
Over the course of several months, Willowcreative created a complete cosplay outfit of the character Savathûn, also known as the witch queen in Destiny 2. She posted multiple videos throughout the whole process on Twitter, TikTok, Instagram, YouTube, and Facebook.
In the end she generated more than 80 million views on all platforms with multiple videos. Various articles were written about the cosplay activation by international media outlets, including this article by The Gamer.