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Devil May Cry 5 Benelux advertising campaign

Vertigo 6 - Marketing & PR / Devil May Cry 5 Benelux advertising campaign

Devil May Cry 5 Benelux advertising campaign

Devil May Cry 5 is an action-adventure hack and slash video game developed by Capcom. We helped Koch Media launch this game in the Benelux, by creating a highly targeted social campaign in both Dutch and French.

We defined 3 separate target audiences per territory: Hack & Slash fans, Japanophiles and action gaming fans. We utilised dynamic advertising to test and define the best combination of assets, copies, USPs and CTAs possible to maximise the ad’s relevance to the audiences. Due to the game’s amazing quality and clear propositions tailored to the various target audiences, we were able to reach these niche audiences with high frequency and drive a huge amount of traffic towards local retailers.

DMC5 at Game Mania
Info
Client:

Koch Media

Developer/Publisher

Capcom

Category:

Gen Z marketing, Media Buy

Date:

March 26, 2019