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DIRT 5 launch

Vertigo 6 - Marketing & PR / DIRT 5 launch

DIRT 5 launch

PR, influencer marketing and media buy

For the fifth instalment of DiRT we were happy to support with traditional PR, influencer marketing and (online) media buy. 60 DIRT 5 reviews were published by mainstream, car and gaming media during November and December 2020. At the same time we made deals with XGN, Power Unlimited and IGN Benelux for both branded media content and pragmatic marketing campaigns. 

To reach even more people, we built online marketing campaigns on Facebook, Instagram, YouTube, Reddit and Twitch and made deals for unique content from influencers. GameMeneer made a video about the game for YouTube, Ronald and JoostSpeetSpellen streamed the game and play against each other on YouTube, Morrog showed in-depth gameplay on Twitch and Mastermilo even created his own DIRT 5 buggy!

 

Video by Gamemeneer
Info
Client:

Koch Media

Developer/Publisher:

Codemasters

Category:

Gen Z marketing, Influencer Marketing, Media Buy, PR, Social Media

Date:

January 17, 2021