Dirt Rally 2.0 is a racing video game developed and published by Codemasters for Microsoft Windows, PlayStation 4 and Xbox One. To launch this game in the Benelux, we created online marketing campaigns for Koch Media in both Dutch and French. Through a mix of advertising formats on various relevant platforms, we were able to effectively drive awareness and significantly boost local retailer traffic.
For this campaign we ran video ads on YouTube, Facebook and Instagram Story for awareness, and programmatic display ads and carrousel ads on Facebook and Instagram for traffic.
We also supported Koch Media and Codemasters on PR and Influencer Marketing for DiRT Rally 2.0