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F1 2019 launch

Vertigo 6 - Marketing & PR / F1 2019 launch

F1 2019 launch

Ziggo organised the very first official public viewing of an F1 GP in Dutch history. Over 10.000 people watched as Max Verstappen won the epic race in Austria. The viewing took place in The Ziggo Dome and took place 2 days after the launch of F1 2019. Before the GP started, F1 2019 was played by 4 F1 esporters and by former F1 drivers Giedo van der Garde and Jan Lammers.
Involved partners included Ziggo, Ziggo Sport, eMense and Fanatec.

Results: hundreds of social posts and stories, airtime on Ziggo TV (over 3 mln viewers), over 10.000 people watching F1 game being played on the big screen in Ziggo Dome prior to the historical race.

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Info
Client:

Koch Media

Publisher & developer

Codemasters

Partners

Ziggo, Fanatec, eMense, 2HeartVolcano, Brand New Live

Category:

Gen Z marketing, Influencer Marketing, PR, Social Media

Date:

July 3, 2019