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Farming Simulator 19: Premium Edition

Vertigo 6 - Marketing & PR / Farming Simulator 19: Premium Edition

Farming Simulator 19: Premium Edition

To celebrate the release of Farming Simulator 19: Premium Edition, Koch Media asked us to set up an influencer deal with Boer Ayoub, a big internet sensation at the moment. Boer Ayoub is a farmer who went viral filming his day to day business as a farmer. To really emphasise the realistic nature of Farming Simulator 19: Premium Edition, Boer Ayoub played the game on a farm (in between some really curious cows) and later in the video showed how to do it in real life. Besides the video with Boer Ayoub, we’ve also sent personal farmer themed buzz kits to press and influencers, who really loved the traditional Dutch clogs we’ve put inside the kit.

Boer Ayoub, AKA Fellah on YouTube
Info
Client:

Koch Media

Category:

Influencer Marketing, Media Buy, PR, Social Media

Date:

December 4, 2020