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FIFA 19: #FIFAVILLA

Vertigo 6 - Marketing & PR / FIFA 19: #FIFAVILLA

FIFA 19: #FIFAVILLA

FIFA 19 LAUNCH

This year we organised two activations during the same launch window. The FIFA 19 Villa, an invite VIP only event that we organised with several partners like Adidas, Coca Cola, Eredivisie, AFK, Ajax, Feyenoord, Top Notch and most other Dutch and Belgian football clubs. We also helped MediaMarkt organising the FIFA 19 Xperience; a retail launch activation hosted at MediaMarkt Hoog Catharijne. 

FIFA 19 #FIFAVILLA
The FIFA 19 Villa was a unique place for football clubs, celebrities, artists, pro players and media to create their own engaging content and to play FIFA 19 for the first time. The event was highly exclusive and only open to those who where invited.

Guests included big names like Ruud Gullit, Dirk Kuyt, Lil Kleine, Boef, Ronnie Flex and many many more. Players from almost every Eredivisie team attended the event as well as a large collection of influencers and celebs.

Famous Top Notch artists visited the FIFA 19 Villa for nine FIFA 19 webisodes.

TOP NOTCH FIFA 19 Battle
Info
Partners:

Adidas, Fixers, MediaMarkt, Electronic Arts, Store for Brands, Coca Cola, Sony

Client:

EA Sports

Category:

Gen Z marketing, PR

Date:

November 29, 2018