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FIFA 19 Xperience: MediaMarkt retail activation

Vertigo 6 - Marketing & PR / FIFA 19 Xperience: MediaMarkt retail activation

FIFA 19 Xperience: MediaMarkt retail activation

FIFA 19 LAUNCH

This year we organised two activations during the same launch window. The FIFA 19 Villa, an invite VIP only event that we organised with several partners like Adidas, Coca Cola, Eredivisie, AFK, Ajax, Feyenoord, Top Notch and most other Dutch and Belgian football clubs. We also helped MediaMarkt organising the FIFA 19 Xperience; a retail launch activation hosted at MediaMarkt Hoog Catharijne. 

FIFA 19 XPERIENCE

Together with MediaMarkt we organised a FIFA 19 retail activation in front of their Hoog Catharijne store in Utrecht. Fans could play the game a week long before release. FC Utrecht players an eSporters opened the Xperience and were amongst the first to play the new game. On the release fans waited hours in line to be the very first to get their hands on FIFA 19.

Results
During the week over 21 thousand visitors came by to play FIFA 19! Many local media covered the event.

TV item RTV Utrecht
Info
Partners:

Store for Brands

Client:

MediaMarkt

Publisher & developer

EA Sports

Category:

Gen Z marketing, PR

Date:

September 30, 2018