Game Mania – Grand Opening Den Haag. On May 30th, Game Mania opened a new Concept Store in Den Haag. Vertigo 6 created buzz through a custom press release announcing the opening and arranged a meet & greet with popular YouTuber vThorben. Additionally, Vertigo 6 supported Game Mania by managing a pre-launch awareness campaign with a cosplayer tour in Den Haag. 10 cosplayers, dressed up like their favourite game characters took over the city.
Results: Thousands of attending consumers, social clippings by the community, popular YouTuber vThorben and publications by multiple local and gaming (SI) media.