Koch Media asked us to support them with local PR and influencer activities for GRID, a very popular racing game by Codemasters. To create hype and build momentum towards release, we launched multiple activations. First, we organised a preview event, which was attended by top tier gaming media. Secondly, we collaborated with different influencers, creating a special GRID influencer competition with popular creators Ronald and JoostSpeeltSpellen, which resulted in unique content from both YouTubers. On the release day of GRID, GameMeneer, Morrog, MaximeMXM, Lekker Spelen and Cromotag all streamed the game on their channels, increasing visibility towards the target group and reaching over twenty thousand unique viewers on Twitch. To stay top of mind in the week after release, LuckyGraafNL, Denniskuhh and Cromotag created YouTube videos for their popular YouTube Channels.