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Hercules DJ gear promotion: Influencer campaign

Vertigo 6 - Marketing & PR / Hercules DJ gear promotion: Influencer campaign

Hercules DJ gear promotion: Influencer campaign

Hercules is a well known DJ brand across the globe and has over 30 years of experience in designing audio solutions for passionate music lovers. For their campaign ‘It’s your turn’ we were asked to create awareness for a new Hercules DJ console through an influencer campaign.

In order to reach the suggested target group, we collaborated with Paul Goudsmit, a DJ and YouTuber with two successful YouTube channels: TheKing77NL and KingAlert. Because his DJ-ing career a lot of people who watch his YouTube videos fit the target group perfectly. We made a deal in which Paul made content and did giveaways on both channels. All content supported by social posts on his Instagram and Twitter channels.

TheKing77NL did one giveaway and published three videos in which Paul talked about the new DJ console from Hercules. For KingAlert we arranged one quick shoutout and a giveaway, which was a massive success.

Videos:

KingAlert

TheKing77NL

Info
Client:

Hercules

Category:

Gen Z marketing, Influencer Marketing, PR, Social Media

Date:

December 24, 2018