Just Cause 4 is an action-adventure game developed by Avalanche Studios and published by Square Enix. To amplify a big content update and price promotion, we ran an online campaign on Facebook, Instagram, Instagram Stories and Google Display within the Benelux for Koch Media.
We targeted various audiences, including Just Cause franchise fans and action game fans. We also created a remarketing list, retargeting those who saw Just Cause advertisements during the initial launch window, and generated a look-a-like audience of that. Assets were specifically created for the respective platforms.
Due to very narrow targeting, the campaign ran extremely efficiently and drove huge awareness and local retailer traffic.