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Kwebbelkop’s book launch: Never Fake The Fun

Vertigo 6 - Marketing & PR / Kwebbelkop’s book launch: Never Fake The Fun

Kwebbelkop’s book launch: Never Fake The Fun

Publisher Unieboek het Spectrum released on the very first book for popular Dutch YouTuber Kwebbelkop. With over 12 million subscribers, Kwebbelkop is one of the biggest Dutch influencers!  Vertigo 6 supported the promotion of Kwebbelkop’s book debut using a combination of free publicity via a launch party, interviews sessions & press releases and product seeding targeted at mainstream & kids media and other influencers. Furthermore Vertigo 6 developed a campaign using social media advertising targeted directly at “Kops” (Kwebbelkop fans) in the Netherlands.

Results
Earned coverage at media such as: Jeugdjournaal, Telegraaf, Metro, ZappLive, BNR, SlamFM and many more . And an effective paid campaign via Facebook, Instagram, Google and of course YouTube.

2 page article in METRO
Info
Client/Publisher

Unieboek Het Spectrum

Category:

Gen Z marketing, Influencer Marketing, Media Buy, PR, Social Media

Date:

November 25, 2019