L.O.L. Surprise Let’s Be Friends Collection is the brand new Sticker and Trading Card Collection from Panini distributed by Asmodee The Netherlands. To reach the specific target group, we focused on distributing samples among relevant influencers. To the influencers, we offered a unique way to play with their community and surprise their best fans.
The seeding to relevant influencers resulted in 18 dedicated videos, 14 stories, 4 posts and 5 articles on 18 different channels. In the end, the content is seen by ten thousands of fans and generated a lot interaction with the brand and the L.O.L. Surprise Let’s Be Friends Collection.