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Lewis Hamilton Biography

Vertigo 6 - Marketing & PR / Lewis Hamilton Biography

Lewis Hamilton Biography

Publisher Unieboek het Spectrum released on July 11th a biography in the Netherlands about Lewis Hamilton, the extraordinary F1 driver who gained fame both on and off the racing track. Vertigo 6 supported the promotion of this brand-new book using a combination of free publicity via a press release and product seeding targeted at mainstream men media, race media and influencers. Furthermore Vertigo 6 developed a campaign using social media advertising targeted directly at the F1 lover and Lewis in the Netherlands. The challenge? Use the hype around F1 in the Netherlands to promote the brand-new biography amongst F1 and Lewis Hamilton fans.

Earned coverage at media and influencers such as: FHM, Manners, Top Gear Magazine, Tom Coronel and Sylvana IJsselmuiden. And an effective paid campaign via Facebook, Instagram and Google.

Instagram post Tom Coronel

Unieboek Het Spectrum


Influencer Marketing, Media Buy, PR


August 5, 2019