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Logitech Creativity & Productivity

Vertigo 6 - Marketing & PR / Logitech Creativity & Productivity

Logitech Creativity & Productivity

As part of the marketing & pr strategy for the Creativity & Productivity category of Logitech Benelux, Vertigo 6 is responsible for product seeding and influencer marketing.

During the fall of 2020 everybody was working from home. We wanted to show the ergonomic and productivity benefits of using peripherals while also showing that your peripherals can truly turn your any space, anywhere, into your own unique workspace.

Working with lifestyle-, interior design- and productivity-influencers we co-created high quality social posts that showcased how Logitech’s design and ergonomics elevate any workspace, be it the kitchen table, the couch or (home)office. 

Promoting the Lifestyle products using #OwnYourSpace and the new top line MX Anywhere 3 using #MXAnywhere3.  Results: We realised millions of impressions on dozens of influencer accounts with very positive community comments.

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Info
Client:

Logitech

Category:

Influencer Marketing, PR, Social Media

Date:

January 27, 2021