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Logitech Personal Workspace

Vertigo 6 - Marketing & PR / Logitech Personal Workspace

Logitech Personal Workspace

As part of the marketing & PR strategy for the personal workspace category of Logitech Benelux, Vertigo 6 is responsible for product seeding and influencer marketing. Late 2021 we all are used to videoconferencing, however many still use their default laptop mic and camera. Resulting in questionable video- and audio quality.

To show the benefits of an external mic and headset we worked with several lifestyle-, comedy- and productivity-creators to co-create high quality social posts.

Results: The campaign resulted in millions of impressions on multiple influencer accounts with very positive community comments.

Rianne Meijer Instagram post
Info
Client:

Logitech

Category:

Featured, Influencer Marketing, Media Buy, PR, Social Media

Date:

November 5, 2021