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Logitech work from home

Vertigo 6 - Marketing & PR / Logitech work from home

Logitech work from home

Once solely the domain of self-employed workers, the work from home trend has started to spread to full-time workers at companies. More and more workers were getting used to working from home one day a week. When the COVID-19 pandemic struck we were all suddenly forced to work from home. Not one or two days, but full time.

Even though people were working 40 hours weeks at home we noticed they still solely used their laptop without supporting peripherals, which can have serious negative effects on posture, ergonomics and efficiency.

We seized this opportunity to educate homebound workers on the benefits of peripherals! Partnering up with the largest Dutch techsite and popular bloggers La Vie Sanne and Meester Sander we showcased the efficiency and comfort boost the Logitech peripherals have compared to a laptop keyboard and touchpad. To boost sales the featured peripherals were featured in the and father’s day gift guides  The entire campaign was supported by a targeted Google Display campaign and social advertising.

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Influencer Marketing, Media Buy, PR, Social Media


July 13, 2020