Once solely the domain of self-employed workers, the work from home trend has started to spread to full-time workers at companies. More and more workers were getting used to working from home one day a week. When the COVID-19 pandemic struck we were all suddenly forced to work from home. Not one or two days, but full time.
Even though people were working 40 hours weeks at home we noticed they still solely used their laptop without supporting peripherals, which can have serious negative effects on posture, ergonomics and efficiency.
We seized this opportunity to educate homebound workers on the benefits of peripherals! Partnering up with the largest Dutch techsite Hardware.info and popular bloggers La Vie Sanne and Meester Sander we showcased the efficiency and comfort boost the Logitech peripherals have compared to a laptop keyboard and touchpad. To boost sales the featured peripherals were featured in the AD.nl and HLN.be father’s day gift guides The entire campaign was supported by a targeted Google Display campaign and social advertising.