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METRO: Exodus at First Look 2018

Vertigo 6 - Marketing & PR / METRO: Exodus at First Look 2018

METRO: Exodus at First Look 2018

Hands-on experience: Metro Exodus
First Look is the biggest and most important gaming show in the Benelux. In a world that is becoming exponentially more digital, events like Firstlook are more popular than ever. The 2018 edition welcomed 25.000 gaming fanatics to the Jaarbeurs in Utrecht.

Six months before launch we gave First Look visitors the chance to be the first in the Benelux to play Metro Exodus. With lines over 4 hours long Metro Exodus was the most hyped booth in the show. A 50m2 visually stunning booth accompanied by a true ‘firstlook’ game gave gamers an unforgettable experience.

All gamers received a limited edition Sparta dog-tag after playing the game, making Metro Exodus the highlight of the day for many visitors.

Social output
To stimulate social output a one of a kind, life-size, replica of a Metro Watchmen was incorporated in the booth.

Results:
Reached over 25K gamers with an amazing booth as well as thousands impressions on social media.

Aftermovie
Info
Client:

Koch Media

Publisher & developer

Koch Media & Deep Silver

Partners:

Ziva Events

Category:

Gen Z marketing, PR

Date:

November 28, 2018