The National Student Survey (NSE: Nationale Studenten Enquête) is a nationwide survey on student satisfaction. Every year, almost all students in Dutch higher education are invited to participate and give their opinion on their course programme and their university or university of applied sciences.
To raise the number of respondents, we ran an online campaign on Facebook, Instagram, Display, Search and TikTok. Engagement on ads was stimulated through interactive add-ons and polls, which invited students to voice their opinion about their studies.
Additionally, we had influencers create engaging content to emphasise the importance of the NSE, which attracted hundreds of thousands of views. The NSE 2022 was completed by over 288,000 students.
