The PicoBit S is a pocket-sized smart laser projector which enables users to take a laser project everywhere with them. We’ve developed a launch campaign to raise awareness amongst the target audience via mainstream media and tech media.
Using a press release, a localised website, branded content on television and key influencers such as Cromotag we’ve raised in no-time effective coverage. Furthermore, together with media we’ve arranged much-appreciated reviews on websites and newspapers like IGN, XGN and De Volkskrant.
Results: with minimal budget we’ve generated maximum media coverages output to raise awareness amongst the target audience. With several reviews on mainstream media and techmedia, hundreds of thousands views on YouTube and television.