Asmodee wanted to include influencer marketing in their marketing strategy to attract Pokémon fans to their new Pokémon Darkness Ablaze Trading Cards.
To successfully reach the audience, we wanted to do something special with four popular influencers in The Netherlands by adding crossover content which supports the message of trading with friends.
Hundred-thousands of Pokémon fans (100% organic) watched the Pokémon Darkness Ablaze Trading Cards branded videos on YouTube with 2.1 million impressions.
By sampling influencers who did TCG unpackings before, we encourage them to share their experience. Note that we can’t guarantee exposure, but the selected creators would have a higher chance of success.
To make the seeding extra 🔥, we included hot stuff like spicy food in the package as a special price to the creator who pulled a VMAX Charizard. This is an extra incentive for them to film the unpacking and will add to the emotions on screen.
The product sampling resulted in over 25 mentions and > 2.5 million impressions.