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RIDE 4 launch

Vertigo 6 - Marketing & PR / RIDE 4 launch

RIDE 4 launch

The new videogame RIDE 4 from developer Milestone released on October 8th for PlayStation 4, Xbox One and PC. Vertigo 6 got a chance to support the game in different ways. We were responsible for the review seeding, with 39 different reviews published on big mainstream outlets, key gaming outlets and important motor media in the Benelux. To reach more people besides traditional PR, we executed a social media campaign on Facebook and Instagram, made a branded content deal with one of the biggest gaming media in Benelux, and set up collaborations with multiple influencers: Cromotag showed the most important features of the game in his YouTube video, whilst Jurriën Hendrikx generated a lot of product awareness with his reach on Instagram.

Cromotag video
Info
Client/Publisher:

Koch Media/Milestone

Category:

Influencer Marketing, Media Buy, PR, Social Media

Date:

November 4, 2020