January is a very important month for specialist retailer Run2Day due to New Year’s resolutions. Together with Lagom Collective we created an online advertising campaign targeted at runners in order to raise Run2Day’s brand equity and to drive sales.
KPI’s were impressions, clicks and 30+ second views. Therefore we utilized a media mix consisting of Google Display Network, Facebook, Instagram and YouTube. Whereas YouTube and Facebook/Instagram were used for demand generation, Google Display Network helped us lure interested consumers in. Through very narrow people-based targeting, using both affinity groups and in-market audiences, we realized excellent marketing results (CPM, CPC, view rate).