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SAINTS ROW LAUNCH

Vertigo 6 - Marketing & PR / SAINTS ROW LAUNCH

SAINTS ROW LAUNCH

We supported PLAION Benelux with the Saints Row campaign by setting up influencer deals, creating online advertisements, and organizing a pop-up store.

Before, during and after the launch of Saints Row, eighteen influencers created content for YouTube, Twitch, Instagram, TikTok and Twitter. We used some of this content to create ads on TikTok & Reddit and target potential Saints Row buyers. It resulted in almost 8 million impressions in total spread out over all platforms.

To celebrate the launch of the game, we organized a pop-up store at Utrecht Centraal, one of the most crowded locations in the Netherlands, averaging 300.000 people a day during the launch  window. People were able to play the game, meet their favourite influencers and had a chance to win a custom Saints Row PC or PlayStation 5!

IGN on TikTok
Info
Client:

Plaion

Category:

Featured, Gen Z marketing, Influencer Marketing, PR, Social Media

Date:

December 9, 2022