We supported PLAION Benelux with the Saints Row campaign by setting up influencer deals, creating online advertisements, and organizing a pop-up store.
Before, during and after the launch of Saints Row, eighteen influencers created content for YouTube, Twitch, Instagram, TikTok and Twitter. We used some of this content to create ads on TikTok & Reddit and target potential Saints Row buyers. It resulted in almost 8 million impressions in total spread out over all platforms.
To celebrate the launch of the game, we organized a pop-up store at Utrecht Centraal, one of the most crowded locations in the Netherlands, averaging 300.000 people a day during the launch window. People were able to play the game, meet their favourite influencers and had a chance to win a custom Saints Row PC or PlayStation 5!
