Sniper Elite V2 is a tactical third-person shooter, in which you stalk the ruins of WW2 Berlin as an elite sharpshooter. We helped Koch Media launch this game, by running a highly targeted social advertising campaign utilising both affinity and lookalike audiences.
For this campaign, we utilised sequential advertising on Facebook and Instagram. First, several audiences that we anticipated to be relevant were targeted with video ads through a reach-focused awareness campaign. The traffic campaign then retargeted consumers that had watched the video of the first flight for a set amount of time. Through this method, we were able to run a very efficient campaign driving huge reach and retailer traffic.