Team Sonic Racing is a cooperative kart racing game and a spinoff from Sega’s Sonic the Hedgehog series. Controlling one of 15 characters from the series’ cast, players compete in races using sports cars. We helped Koch Media launch the game, by creating and running their online marketing campaign in the Benelux.
We targeted kids, Sonic fans and families on multiple channels. Kids were targeted on Instagram, Instagram Story, YouTube and programmatic advertising on popular casual gaming sites. Families and Sonic fans were targeted on Facebook. Many copies, assets and CTAs were tested to create the most relevant ad possible.
By tailoring assets to the optimal specs and length for the respective platforms (e.g. 4:5 and 15 seconds for Instagram timeline, vs 9:16 and 6 seconds on Story), we managed to perform against very low CPMs and CPCs.