Logitech for Business is the expert in video conferencing solutions regarding hybrid workstations and meeting rooms and needed a way to create awareness and become top of mind with IT specialists and decision makers in the Benelux. Logitech needed a creative way to introduce Logitech’s key products, such as the Rally Bar, Sync and the Swytch to IT specialist. Vertigo 6 came up with the idea to develop Logitech’s very own escape room where IT specialist could experience completely corona proof all the benefits of Logitech’s plug and play video conferencing solution in a fun way!
Vertigo 6 was responsible for developing and executing the complete escape room, PR, and advertising campaign. In less time than a month we’ve announced this playful news via a press release in the Benelux, ran an online advertising campaign via LinkedIn, Facebook network and Google Display to generate awareness and registrations and developed a complete digital escape room in the Beurs van Berlage.
This resulted in a successful campaign where we’ve reached our target audience several times, generated many registrations and gave participants two days long a fun experience with the products from Logitech. And most importantly it’s great to get in touch with potential customers!