Recognising the demand for more information and tips on working from home, Logitech asked us to develop a website focused on this subject: working from home. Starting from this the concept of working from home on Tuesday, and the matching website gave birth: Thuiswerkdinsdag.nl. We worked together with experts in working from home to start creating interviews and articles with the most important tips to put on our website.
The launch of the website took place with the global #WorkFromAnywhereWeek, which was the starting signal for different online campaigns to raise more awareness of Thuiswerkdinsdag.nl and drive traffic to the website. In combining campaign on Google Search, Google Display, Facebook and LinkedIn we were able to drive both awareness and traffic within the target audience, exposing them to the new website on all these different platforms.
It was great to be part of the whole process, from the concept creation to driving loads of traffic to the new website, and this was just the start. We continue to update the website with new content for our visitors.