Recognising the growth and engagement we achieved on their local fanbase, Ultimate Ears asked us to develop a December Holiday campaign for their social media globally. Primary objective was to position Ultimate Ears core speakers, BOOM 3 and MEGABOOM 3, as the perfect way to celebrate the season. Secondary objective was to invoke quality engagement. The concept we proposed was simple, but effective; Ask our fans how their ultimate party would look like by giving them several choices. Based on the iconic design fans had to choose by reacting to the post with a + or -.
Asset wise we used a combination of brand assets, stock photography and using studio photography to create our vision. Next to organic posting, we used dark posting to reach our fans and future fans. The whole campaign was live during 3 weeks in December and generated double digit growth in reach and engagement versus the year before.
It was great to be part of this idea, fulfilling the client’s wish from concept and asset development to execution.