FIFA18 launch. For the release of FIFA 18 we opened the “FIFA 18 Xperience”: an 11 day launch event at highest traffic hub in The Netherlands: Utrecht Central Station. at this pop-up location we invited media, pro-footballers, celebs and consumer to get excited by the new game. The support of Ajax, influencers and social live-streams resulted in an explosion of media output and made FIFA18 the the most successful entertainment product of the year!
Results: multiple live streams on Twitch, YouTube and Facebook. Items and articles by RTL Boulevard, Radio 538, Metro, NU.nl, NOS, Jeugdjournaal, Radio 3FM, Radio 2 and many many others.
In April 2018, The FIFA 18 launch was awarded the Cross Media Award in the best event category!